Project Gender combines innovation with deep social understanding.
We create campaigns that meet a need and inspire change.
Together with our clients, we drive social progress and achieve organisational outcomes.
We guide the entire validation process: from generating ideas drawing on our insights research, to designing and testing.
We deliver inclusive advocacy, campaigns and research.
This is how we do it.
1. Evidence
We carry out research using a range of methods to gain a deep understanding of the experiences, concerns, needs and aspirations of women. This approach ensures our actions are informed by on-the-ground insights.
2. Validation
We guide the entire validation process: from generating ideas drawing on our insights research, to designing and testing new products, services and experiences, we deliver to the gender-related needs and challenges of your clients’ key audiences and markets.
3. Launch & Scale
We create launch campaigns that get talked about for all the right reasons.
We are known for our great track record creating successful campaigns that drive results for organisations.